Paying For (Blogging) Growth | Do’s And Don’ts

Paying For (Blogging) Growth | Do’s And Don’ts

Blogging is something you can do for free. All you need to do is head over to WordPress.com., pick yourself a domain name and a template and get started. However, if you’re not into blogging just for the fun of it – if you want it to be more than a hobby, then you’re going to need to spend some money. Don’t let this put you off, everyone is capable of becoming a blogger, whether you are rich or poor. There are so many affordable options to get you out there and I’m here to tell you how you can do that.

Whether you use your own savings, one of the many fair credit cards that have helped many a burgeoning entrepreneur get their start, a bank loan or just your regular wage to get started, paying to make your blog better makes sense. You have to speculate to accumulate after all. This does understandably sound like a scary option but it is possible and has had positive outcomes for many top bloggers. My blog is currently just a hobby however, I would love to have had someone tell me about the different pathways you can take with your blog, I scarily had to find this all out for myself and still don’t know it all.

So what should you spend your money on?  

Web Design

One of the most important parts of making your blog look great is Web Design. You can get lots of free templates for blogs, but they are pretty generic, and they don’t really allow you to give your space on the internet it’s own unique look that screams your brand. That’s why it’s worth paying a little money to have a web designer create something unique for you. You can concentrate on blogging while they concentrate on making things look pretty. You can almost guarantee that you’ll get more people coming to your blog if it looks great. I have actually purchased many different themes during my 2 years of blogging and I can safely say I don’t regret any at all. 

Branding

Kind of linked, you should, if you’re serious about blogging as a means of making money, spend some money on your branding. This would include things like web design (as mentioned above) and logo design, but also things like creating a social media presence to help you reach as many people as possible. A lot of people think that all you need to do is blog and people will come to you but right now, you need to be on the likes of Instagram, Facebook, and Twitter if you want to build a brand and drive traffic to your blog. For me, a logo isn’t something I feel I need as a lifestyle/travel blogger, however, if you are into fashion or selling your own products, I would definitely recommend looking into this.

SEO

Ah, the big, scary and frightening SEO. When I first began blogging 2 years ago, I had no idea what SEO was and it stressed me out for months on end. I am here to explain it very simply and tell you that although it’s so important it’s not as difficult as it sounds.

Okay, so it’s not strictly essential that you pay an SEO expert – there are books which can teach you the basics- but if you want to gain favour with Google fast and have lots more people reading your stuff like right now, then paying an SEO expert to tune up your website so that it climbs the ranks of the search engine and attracts more people is pretty sensible. If you can afford it, you should probably do it! but if you can’t, no stress at all! you are doing just fine.

Web  Hosting

Last but not least…

You can get really cheap web hosting, but often it’s really cheap for a really simple reason – It doesn’t offer everything you need. If you want your blog to always be available to view and you want it to be able to grow and be seen to grow by the likes of Google, you need to pay more for a reliable host like Bluehost or Hostgator. You can usually find coupons or promos to keep costs down, but even if you can’t, it’s worth it. I mean, you can’t make money from a blog that’s always down.

If you start off by spending in these areas, you’ll build a pretty solid foundation upon which you can build a profitable blog using your own creativity, content creation and winning personality! Please don’t let this put you off from a passion you may have. If you are looking at creating your own blog but don’t have the spare cash to do so, don’t worry! It took me at least a year until I went self-hosted and even still I don’t know or do everything I should for my blog. These things fall into place within time, so just have fun an enjoy yourself.

ⓘ Collaborative post.

Ashleigh Davis

Find me on: Web | Twitter

4 Comments

    • Ashleigh Davis
      Author
      March 5, 2018 / 10:56 pm

      Thank you so much for taking time to read! Once again, hope the advice helped 😊

  1. This is a really useful post, thanks, I’ve been thinking about moving away from a WP plan but still not sure whether to or not…I love your little character drawings of you, they are amazing 😍 did you do them yourself?

    • Ashleigh Davis
      Author
      September 9, 2018 / 8:16 am

      Thank you Fiona! Really appreciate your comment 😊 I would definitely recommend moving to self hosted, it’s great! And no I didn’t, they are actually used from Snapchat but I do think they are pretty cool x

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